A company's vitality is also a sign of how well it adapts to its environment and hence to its market and competitors. Yet vitality is much, much more than just bare survival - it is also the ability to flourish, to develop in terms of both quality and quantity. MEIKO is an incredibly lively and dynamic company. Our ideas have power and energy and generate a healthy environment for the organisation and its people to grow. This is the only way to create something new – and to experience and shape life.
The MEIKO wheel of values illustrates our approach: you can turn things whichever way you like, but if you want the wheel to run true, you need to strike a harmonious balance between ecological and economic factors, tradition and innovation, fair play and progress.